Video game consoles get cheaper as they age. This isn’t just about clearing old stock—it’s a smart strategy to make more money long-term.
Console prices drop because companies want to sell more units, boost game and accessory sales, and reach budget buyers. Older models become affordable for more people while staying profitable.
Price drops aren’t random. They follow market trends, new releases, and buyer demand. Let’s break down why and when consoles get cheaper—and how you can benefit as a reseller.

What time of year are consoles cheapest?

Holiday sales aren’t the only time for deals. If you know when to buy, you can stock up at the lowest prices.
Consoles are cheapest right after holidays (January-February) and during summer (July-August). Retailers discount old stock before new models launch in fall.

Key Discount Periods:

• Regional differences matter:
  • In the U.S./EU, prices drop fastest.
  • In emerging markets like Africa or Latin America, older models stay profitable longer.

• Pro tip: Buy excess inventory from retailers upgrading to newer models—they’ll sell at cost just to clear space.

  Is the console market shrinking?

  Some worry consoles are dying. The truth? The market is changing, not disappearing.
  Console sales fluctuate but remain strong. Companies now make profits from games and subscriptions, not just hardware—so cheaper consoles attract more players.
  

  Console Market Outlook:

  1. Hardware sales¹:
     • Peaks during new launches (e.g., PlayStation 5 sold 40M+ units).
     • Drops mid-cycle, but stabilizes with price cuts.
  2. Revenue shift²:
     • 70% of profits come from games/accessories (Nintendo’s $8B annual game sales).
     • Subscription services (Xbox Game Pass) extend console lifespans.
  3. Reseller advantage:
     • Budget buyers keep older models relevant.
     • Classic consoles (e.g., PS2) still sell in emerging markets.
       Example: I once bought 50 discounted Xbox One consoles in Brazil. They sold out in weeks—proof that “outdated” doesn’t mean unwanted.

How do new product launches affect older consoles?

New consoles don’t kill old ones. They create opportunities for resellers who act fast.
When a new console launches, older models drop 20-30% in price. Retailers offload stock, making it prime time for bulk buys.

Pricing Before/After New Launches:

• Exceptions:
  • Nintendo Switch stayed expensive due to demand.
  • PS4 Pro prices crashed after PS5’s release.

• Strategy: Track announcement dates. Pre-order new models to sell at a premium while buying old stock low.

  What role do distributors and resellers play in pricing?

  Distributors don’t just move boxes—they control how fast prices fall and where.
  Resellers speed up price drops by competing to offload inventory. Smart dealers buy in bulk during distribution clearances for higher margins later.
  

  How to Leverage Distributor Chains:

  1. Direct from factories:
     • Shenzhen manufacturers (like ours) offer better prices during lulls (e.g., pre-holiday).
  2. Regional distributors:
     • EU warehouses discount aggressively to meet quarterly targets.
  3. Timing tips:

     • Buy when distributors upgrade logistics systems (they liquidate old stock).
       Case study: A client bought 200 PS4s from a Dubai distributor clearing warehouse space. He sold them in Nigeria at double the purchase price within a month.

       Conclusion

       Console prices drop to expand markets and boost game sales. Buy post-holiday or pre-launch, target regional differences, and partner with distributors for the best deals.